With deep expertise in brand identity, I lead design teams that create a unified experience across brand and product.
I am a creative director with over 15 years of experience. I've led design practices and teams across agencies, tech startups and innovation for Fortune 500 companies. Among other things, I played a role early on at luggage brand Away, led the creative team at online auction house Paddle8 and helped rebrand social media pioneer Hootsuite.
About
Sense is a climate-tech startup that's making the energy transition accessible for everyone. As the first design leadership hire, I'm building Sense’s global brand and marketing creative practice.
Currently
I've had the privilege to work with exciting brands and agencies. Here are a few:
Sense
Hootsuite (at Prophet)
Away
Prophet
Huge
Paddle8
Newell Brands
Coach
Google (at Huge)
The Bronx River Alliance
Hot Bread Kitchen
R/GA
Interbrand
Apartment One
Previously
I hold a BFA in graphic design and a Masters in Branding from the School of Visual Arts.
Education
Brand identity
Design systems
Product design
Art direction
Marketing
Focus
Co-founder and chief creative officer at Travel Trove, a trip planning platform that helps people go on their best trips. Currently on pause.
Creator of Voices Heard; a personal project to humanize the conversation around immigration through stories of immigrants that came into the U.S.
On the side