I am a New York-based strategic design director with 9 years of experience.

I strive to create strong and meaningful connections between people and the brands they use. My goal is to make people’s lives easier, while bringing them moments of joy.

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Areas of Expertise

Strategic Thinking
Working and diving deep with strategists and stakeholders to uncover the unique purpose behind a brand and create a compelling story to communicate it to their customers.

Visual Identity
Translating strategies into an exciting and refreshing design system that is deeply rooted in the brand's core values and mission.

Brand Touch Points
Creating a consistent and exciting experience for the brand's consumer across all touch points; digital (web, mobile & social), print (marketing collateral) and advertising.

Selected Clients and Agencies
I have been fortunate to work with some of the most exciting brands in the corporate, tech, cultural, arts and non-profit sectors:

Agencies
R/GA
Interbrand
SYPartners
​Apartment One
Vault49

Clients
Away
Samsung (at R/GA)
Paddle8
Coach
The Museum of Modern Art
Brooks Brothers (at Apartment One)
Poppin (at Apartment One)
Global Alliance for Improved Nutrition (at Apartment One)
Hot Bread Kitchen
The Bronx River Alliance
MCE Social Capital
2U
Columbia University Press
 

Awards
AIGA Fresh Blood V

Public Speaking
AIGA Fresh Blood V
(My presentation starts at the 3:43 mark)
Watch Video

Masters in Branding Thesis Presentation
View project & watch Video

Featured on
Working Not Working
AIGA Member Gallery
SVA Branding
El Diario Newspaper
DesignWorkLife
Reedsy Interview