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A Contemporary Look to a Timeless Icon

Brooks Brothers is the oldest men’s clothier chain in the United States. Founded in 1818 as a family business, has dressed some of our nation’s most influential figures.

The Brooks Brothers Direct Team enlisted Apartment One to help rethink the web experience. As part of Apartment One's creative team, we sought to make this legacy brand more contemporary and relevant, while paying tribute to its rich history. We created a timeless, classic look and introduced innovative features to their online experience to make it more personalized and relevant to today’s customers.

Brooks Brothers
Fall 2011

Agency
Apartment One

Credits
Executive Director:
Liza Lowinger

Creative Director:
Spencer Bagley

Art Director:
Dean Nicastro

Designers:
Spencer Bagley, Dean Nicastro, Alejandro Largo

User Experience Strategist:
Tamara Adlin

Project Coordinator:
Raima McDaniel

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