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Soul Kitchen is a community restaurant in Red Bank, NJ created by Jon Bon Jovi and his wife Dorothea. It has no prices on the menu, therefore customers pay the suggested donation. If they are unable to pay, they may do volunteer work in exchange for their family’s meal.

As part of the team at Apartment One, we created a highly expressive brand-identity system that embodies the  passion and dedication every member of the restaurant has in creating an inclusive space where everybody can enjoy a hot, nutritious meal in a warm, welcoming setting.

Soul Kitchen
Spring 2011

Agency
Apartment One

Credits
Executive Director:
Liza Lowinger

Creative Director:
Spencer Bagley

Art Director:
Dean Nicastro

Designers:
Spencer Bagley, Alejandro Largo

Project Coordinator:
Raima McDaniel

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Selected Projects