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Turning wanderlust into reality

Travel habits have changed. It isn’t enough for travelers to visit a few bucket list destinations. Travelers now have higher expectations and demand a more personalized, discerning experience. With a higher standard, it is even more difficult to plan a good trip. Today, it is a fragmented and frustrating process involving research, organization, and the need to filter through unreliable sponsored content and crowdsourced reviews.

Back in the summer of 2018, Tiffany Shi reached out to me with an idea: as an avid traveler and planner herself, she had also been extremely frustrated with the process of planning her trips. She saw an opportunity to rethink planning for the perfect trip.

For the past 2 years, we've partnered to create Travel Trove, a travel planning tool for those who love to optimize and maximize their trips. It allows travelers to browse their friends’ and favorite tastemakers’ itineraries (e.g. Anthony Bourdain’s favorite restaurants), plan the most optimized trip using personalized recommendations from Travel Trove, and share their trips with their friends.

We launched the beta in the fall of 2019, focusing on the planning tool and our core users; avid planners. Since then, we've been evolving the product, based on countless conversations and testing sessions with them.

The bigger vision for Travel Trove is to become the definite platform for travel. The brand people constantly come back to seek inspiration and fulfill curiosities about places around the world, organize and plan travel, collaborate with friends, book trips, and share experiences to inspire others. We are on a mission of not only helping people see the world, but helping them experience each trip to the fullest. That’s why we’ve created Travel Trove.

Visit Travel Trove

A visual identity that empowers travelers to chart their own paths. 

To bring our vision to life, we developed a visual identity and product experience that is centered around the traveler. From the logo, to the visual language, photography, product experience and the tone of voice, we created a system that celebrates the traveler and guides them as they chart their own paths.

Travel Trove
Spring 2020

Co-founder and Chief Creative Officer

Worked on
Creative Direction
Brand Strategy
Visual Identity
UX & UI for Web App
Marketing & Advertising

Co-Founder and CEO:
Tiffany Shi

Chris Baptista
Michael Thai
Jackie Dong

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Selected Projects

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