With deep expertise in brand and marketing design, I lead teams that craft a unified experience across audiences and touchpoints.
I’m a hands-on brand and marketing design leader who loves to build—not just brands, but the teams and systems that make great work possible.
With a background in graphic design, I bring 15 years of experience across agencies, tech startups, and Fortune 500 companies. I focus on breaking silos by uniting diverse perspectives, fostering deep listening, and creating environments where people feel supported and empowered to push their thinking.
This approach has led to highly collaborative teams that produce meaningful and impactful global brand identities, digital products and marketing campaigns that unify business goals, strategic direction and creative excellence.
A few highlights:
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Away — Shaped the early design direction and marketing campaigns for this luggage brand
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Google — While at Huge, partnered with key teams to lead high-impact projects and strategic initiatives
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Paddle8 — Led the product and marketing design teams at this online art auction house (acquired by Auctionata)
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Global Payments — Led the brand evolution of this leading payments technology company after its merger with TSYS
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Hootsuite — Spearheaded the rebrand of this social media management pioneer
About
Sense is a series C funded, AI climatetech startup, embedding software in electric smart meters to help consumers and utilities manage home and grid energy consumption in real time. As the first brand and creative leadership hire, I've been leading the evolution and elevation of the Sense brand and experience across all touch points in the US and internationally.
Currently
I've had the privilege to work with exciting brands and agencies. Here are a few:
Sense
Hootsuite (at Prophet)
Away
Prophet
Huge
Paddle8
Google (at Huge)
Newell Brands
Coach
The Bronx River Alliance
Hot Bread Kitchen
R/GA
Interbrand
Apartment One
Previously
I hold a BFA in graphic design and a Masters in Branding from the School of Visual Arts.
Education
Hands-on Brand & Design Leadership
Building & Leading Creative Teams
Cross-functional Collaboration
Brand Management
Brand Positioning
Creative Strategy
Value Proposition
Visual Identity
Brand Voice & Brand Narratives
Design Systems
Digital Products
Brand Marketing & Campaigns
Focus
Creator of Voices Heard; a personal project to humanize the conversation around immigration through stories of immigrants that came into the U.S.
On the side
FastCo Innovation by Design 2024 Awards (Finalist in the Home Category)
FastCo Innovation by Design 2023 Awards (Finalist in the Best Branding & Enduring Impact Categories)
Transform 2023 Awards (Best brand evolution-business & Best Use of Copy Style or Tone of Voice)
AIGA 2014 Fresh Blood V
Awards