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With deep expertise in brand identity, I lead design teams that create a unified experience across brand and product.

LinkedIn         Resume

I am a Colombian-born creative director with over 15 years of experience based in NY. I've led design practices and teams across agencies, tech startups and innovation for Fortune 500 companies. Among other things, I played a key role early on at luggage brand Away, led the creative team at online auction house Paddle8 and helped rebrand social media pioneer Hootsuite.

About

Sense is a climate-tech startup that's making the energy transition accessible for everyone. As the first design leadership hire, I'm building Sense’s global brand and marketing creative practice.

Currently

I've had the privilege to work with exciting brands and agencies. Here are a few:
Sense
Hootsuite (at Prophet)

Away
Prophet
Huge
Paddle8
Newell Brands

Coach

Google (at Huge)

The Bronx River Alliance

Hot Bread Kitchen
R/GA
Interbrand
Apartment One

Check out LinkedIn

Previously

I hold a BFA in graphic design and a Masters in Branding from the School of Visual Arts.

Education

Brand & Design Leadership

Building Practices

Brand Identity

Design Systems

Product Design

Creative Direction

Marketing

Focus

FastCo Innovation by Design 2024 Awards (Finalist in the Home Category)

FastCo Innovation by Design 2023 Awards (Finalist in the Best Branding & Enduring Impact Categories)
Transform 2023 Awards (Best brand evolution-business & Best Use of Copy Style or Tone of Voice)

AIGA 2014 Fresh Blood V

Awards

Creator of Voices Heard; a personal project to humanize the conversation around immigration through stories of immigrants that came into the U.S.

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